Pioneering an unconventional period-tracking platform.
Pipoca Ágil is an innovative initiative designed to empower early-career professionals by providing them with hands-on experience in agile teams. In this project, participants are working on a cutting-edge period tracker app, requested by a key stakeholder. This app is set to enhance women's health tracking and is scheduled for launch in the first half of 2025, initially targeting the Brazilian market.
UX/UI Designer in collaboration with: Scrum Master, Product Owner and Android Developers.
Desk research, competitive analysis, survey, interview, JTBD, HMW, Impact vs benefit matrix, MoSCoW method, hypothesis statement, journey map, moodboard, user testing.
Figma, Maze, Jira
Many leading period tracker apps present users with an overwhelming number of symptom options, questions, and features. While intended to be comprehensive, this excess of information often causes cognitive overload, making it difficult for users to focus on what truly matters to them. As a result, users may feel anxious, unsure of where to start, or abandon tracking altogether due to decision fatigue and interface clutter.
I conducted a mix of qualitative and quantitative questions in order to understand the perceptions, preferences and behaviors of users. It will help me make informed decisions to improve my product service. We interviewed 50 individuals who are from Brazil, who still menstruate.
Monitors the menstrual cycle.
Does not monitor the cycle.
Thinks it is important to monitor symptoms.
Thinks it is very important to receive notifications.
Would like the notifications to onlu alerrt when the period is due.
Would like to have access to the cycle report.
Understanding users tasks or “jobs” with a product reveals drivers of behaviors, aiding in effective product design for enhanced satisfaction and successes
"When I'm trying to plan important events or travel, I want to accurately predict my next period, so I can schedule with confidence without having to deal with unexpected menstruation surprises."
"When I notice unusual changes in my cycle or symptoms, I want to review my historical period data, so I can identify patterns and share meaningful insights with my healthcare provider without struggling to remember details from months ago."
"When I'm experiencing period symptoms, I want to track their type and intensity, so I can understand my body's patterns without having to maintain multiple separate records or notes."
"When I'm trying to understand my fertility window, I want to see my ovulation predictions, so I can make informed family planning decisions without the stress of manual calculations and guesswork."
"When I'm managing my menstrual supplies, I want to receive timely reminders to stock up, so I can always be prepared without the anxiety of running out of products at critical moments."
After conducting a Zen voting session with the Product Owner and the development team, we created a 360-degree matrix to align team goals with product vision and strategy.
It helps organize and scruture content effectively. This ensures users can easily navigate and find information they need, improving their overall experience and satisfaction with the product.
Working in a squad team including Product Owner, Scrum Master and Engineers. We used the Agile methodology to ensure that the team was aligned and that we were able to deliver the product on time.
We picked purple and blue for our brand since they stand out in print ads ans set us apart from competitors. The logo features a minimalistic line illustration of two symmetrical shapes that resemble butterfly wings, suggest transformation, cycles, and growth, fitting for a product related to personal development and health.
This process helps identify usability issues early, gather user feedback, and refine the product before final development, ultimately leading to a more user-friendly and effective design.
Testing is a crucial step in the design process, as it allows us to gather feedback from real users and make necessary adjustments before the final product launch. Unmoderated testing was conducted in Maze validating decisions and identifying interface issues to address before the final UI.
Tasks included:
This flow provides a brief overview of what users can expect in the app.
In this flow, users can log their period and symptoms, as well as view their cycle calendar.
Line Chart
Having an app with so many features and functionalities can make it difficult to display without taking away necessary information. I learned the importance of finding a balance between comprehensive features and intuitive design. It involves identifying redundancies, minimizing unnecessary elements, and presenting information in a clear and concise manner for the user.